June 22, 2018

Incorporating in Europe vs Delaware / The Best Way to Measure Company Performance / How Useful is Brand Marketing?

Brand Marketing

Is incorporating in the US an option that European startups should consider? If you are looking to incorporate a US corporation from outside the USA, read this awesome guide from Nexit Ventures about what makes sense for European startup founders.

Many founders focus heavily on growth metrics and it is the factor that seems to get the most attention from the investor community. Ezra Galston, formerly at Chicago Ventures, argues that metrics are merely one reflection of product/market fit, and not vice-versa.

Wondering why your startup brand marketing strategy isn’t working? Andrew Chen argues that startup brand marketing is almost useless.